A new house, built for the long arc of a position.
Primeway Advisory is an independent desk in Lahore covering international commodity, energy and metals markets. We are new, and we would rather say so plainly than invent a heritage.
- The desk
- Lahore, Pakistan
- Office
- Main Boulevard, DHA Phase 8
- Coverage
- Global metals, energies, FX
- Registration
- In progress
Why another advisory firm.
Pakistan has no shortage of people willing to tell you where gold is going. It has a shortage of people willing to write it down first, put a level on it, and be held to the note three months later when it did not happen.
We do not know with confidence where the gold price will be in twelve months. Nobody does, and the firms that claim otherwise are selling certainty rather than analysis. What we can do is state a thesis clearly, say what would prove it wrong, size the position so being wrong is survivable, and report honestly on the result.
That is a smaller promise than the industry usually makes. It is also the only one that can actually be kept — and over a full cycle it is worth considerably more than confidence.
We are building a desk, not a platform. There is no app to download and no dashboard to log into. There is a room, a set of screens, a telephone, and people who read the market for a living and will explain what they see in language you can act on.
Where to find us, on paper and in person.
Everything below is verifiable. If a detail here does not match what you find on the public register, do not open an account with us.
- Legal name
- Primeway Advisory
- Registered under
- Companies Act 2017
- Supervising authority
- Securities & Exchange Commission of Pakistan
- SECP UIN
- Registration in progress
- Office
- 197 Block C, 3rd Floor, Main Boulevard, DHA Phase 8, Lahore 54792
- Hours
- Mon–Sat · 10:00 – 19:00 PKT
- Telephone
- +92 332 0326248
- info@primewayadvisory.com
What we committed to on day one.
Five rules, fixed before the first client walked in. They are on this page so you can hold us to them.
Research precedes opinion.
A position gets a written thesis, an entry, an invalidation level and a date before any capital moves. If it cannot be argued in two paragraphs, it does not get recommended.
Written thesis and exit on every position
Independent, and able to prove it.
No proprietary book running against the views we publish, no soft-dollar arrangements, no undisclosed rebate on the venues we introduce. Where an interest exists, it is disclosed in writing before you decide.
Conflicts disclosed in writing, per engagement
A genuinely global vocabulary.
Metals, energies, base metals and the dollar — priced where they are actually priced, on international venues, rather than through the narrow lens of a single local exchange.
COMEX · NYMEX · ICE · CBOT · LME
A fiduciary spine, in writing.
Non-discretionary by default. Your account is opened with your broker, in your name. We never take custody of client cash or positions, and that boundary is documented before the first meeting ends.
No custody of client cash or positions
Written down. Including the losses.
Every recommendation, every change of mind and every closed position is logged. The quarterly letter reports the trades that did not work with the same detail as the ones that did.
Quarterly letter, signed by a named principal
How the desk is arranged.
Three seats, three remits, and a name attached to each piece of work that leaves the building. Anonymous research is research nobody has to stand behind.
Research principal
Edits the daily session notes and the fortnightly letter. Signs off on every published level and every change of view.
Brokerage principal
Owns the broker panel, the quarterly re-review, order routing and slippage measurement on client fills.
Advisory principal
Holds the client relationships, writes the mandates, and puts a name to the quarterly portfolio letter.
Come and see the room.
We would rather meet you than message you. The desk is on the third floor at 197 Block C, 3rd Floor, Main Boulevard, DHA Phase 8, Lahore — open Mon–Sat 10:00 – 19:00, by appointment so the right principal is there when you arrive.
Open in Google Maps↗197 Block C, 3rd Floor
Main Boulevard, DHA Phase 8
Lahore, Punjab 54792
Mon–Sat · 10:00 – 19:00 PKT
Come sit with us. The coffee is on the desk.
The first consultation is free and carries no obligation — an honest hour about what you hold, what you are trying to protect, and whether we are the right firm for it.
Mon–Sat · 10:00 – 19:00 PKT · Lahore